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Steve Hyman, November 27 2018

Why Small Business Needs to "Blog".

Before we address the importance of blogging, we’re sure many readers will want to know what is a blog. Simply put, it’s an article of interest to your target audience that provides useful information. This article is itself an example of a blog, written specifically to inform small business owners why blogging is important.

Let’s start with what is arguably the most important reason small business should embrace blogging. Search engines are constantly scanning websites to determine if new and relevant content has been added to your website. As the search engines index this information to your website, it impacts website quality scores and helps improve organic search visibility, thereby helping to increase website traffic. Over time, as small businesses continue to add blog content, your website will move up in organic search rankings so your website will show up high on the first page.

Another reason to write and regularly post blogs is that it is a useful tool that can be leveraged to push people to your website and thereby drive business. For example, posting an interesting blog that is consistent with the products and services offered by your company is something that can be promoted on Social Media.  Posting a “teaser” on Facebook about new blog content on your site, together with a link to that page on your website, will help potential customers engage more intimately with your business. Moreover, the increased website traffic also helps the search engines recognize that people like your website’s content and further increases your quality score and organic search ranking.

Blogging also provides an opportunity to present new information to prospective customers that demonstrate how much you know about your industry, about new best practices, about new products or technologies, etc.  Establishing yourself as an expert helps differentiate your company from the competition, giving people reasons to believe doing business with you is preferable to doing business with other companies.

As reported by Hubspot, businesses with 401-1000 pages of content get six times more leads than those with 51-100. Indeed, content volume alone generates more form submissions, more email opt-ins, more quote requests, and therefore, more sales. And as long as the information is pertinent to your enterprise, blogging is a simple and dynamic tool to build your business.

One very important consideration of course is whether you have the time and/or ability to conceive, write and post blog content. If not, there are many resources available to outsource this task. If you’re a Flashtrack Digital client, we include monthly blogging as part of our core service.  If not, you have the option of engaging a freelance writer (which might be an individual who does this for a living, a college Journalism or English major, or other digital marketing firm.) You can discover reliable resources by doing a Google Search, which may even help you identify professionals who have embraced blogging as their own marketing tool.  Regardless, we can’t emphasize enough that blogging should be an important element of your overall digital marketing strategy.

As reported by Hubspot, businesses with 401-1000 pages of content get six times more leads than those with 51-100. Indeed, content volume alone generates more form submissions, more email opt-ins, more quote requests, and therefore, more sales. And as long as the information is pertinent to your enterprise, blogging is a simple and dynamic tool to build your business.

Blogging also provides an opportunity to present new information to prospective customers that demonstrate how much you know about your industry, about new best practices, about new products or technologies, etc.  Establishing yourself as an expert helps differentiate your company from the competition, giving people reasons to believe doing business with you is preferable to doing business with other companies.

Another reason to write and regularly post blogs is that it is a useful tool that can be leveraged to push people to your website and thereby drive business. For example, posting an interesting blog that is consistent with the products and services offered by your company is something that can be promoted on Social Media.  Posting a “teaser” on Facebook about new blog content on your site, together with a link to that page on your website, will help potential customers engage more intimately with your business. Moreover, the increased website traffic also helps the search engines recognize that people like your website’s content and further increases your quality score and organic search ranking.

Let’s start with what is arguably the most important reason small business should embrace blogging. Search engines are constantly scanning websites to determine if new and relevant content has been added to your website. As the search engines index this information to your website, it impacts website quality scores and helps improve organic search visibility, thereby helping to increase website traffic. Over time, as small businesses continue to add blog content, your website will move up in organic search rankings so your website will show up high on the first page.

Before we address the importance of blogging, we’re sure many readers will want to know what is a blog. Simply put, it’s an article of interest to your target audience that provides useful information. This article is itself an example of a blog, written specifically to inform small business owners why blogging is important.

Written by

Steve Hyman

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