Each month, we feature two client histories...
Steve Sherman hired Flashtrack Digital to evaluate and improve his old website, which was not generating any site traffic, phone calls or form fills. The site was not being recognized by the search engines because of poor SEO; the site inadequately described Steve’s photography services, and it was difficult for customers to navigate in order to learn about his experience, capabilities and contact information.
Flashtrack Digital designed and built a new website with clear navigation tabs highlighting Steve’s services, customer reviews, experience, contact information and more. Separate links featuring his wedding, bar/bat mitzvah and event photography were developed so customers could more easily focus on what interested them, new photos highlighting Steve’s capabilities were utilized, the site was programmed so search engines like Google would more readily recognize the site. And blog copy was written (monthly) to consistently add new content to help increase search engine quality scores. In addition, we launched a modest Google Ads and Facebook advertising campaign following the website launch.
Within 30 days of the new website launch, Steve received his first ever website lead and booked the job from an organic search for event photographers in his area. And within 60 days and a media budget of just over $600 ($300 per month) the Google search engine marketing and Facebook advertising campaign we created has generated 27,000 advertising impressions, 315 clicks to his website, and 15 conversions.
Love’s Pets is a community pet store experiencing a decline in business because big box retailers, specialty warehouse pet stores and online pet suppliers are stealing market share. With the exception of a small group of loyal customers, awareness among consumers in Love’s Pets trading area about “why” people should choose Love’s Pets over these competitors was non-existent.
After learning more about Love’s Pets business, we advised the owner to focus on marketing to dog owners, highlighting the store’s healthy, all-natural products and services. Not only did that represent a significant share of Love’s Pets current sales, it was clearly a leverageable point of differentiation. To support this proposition, Flashtrack Digital designed and built a new website and initiated a digital advertising campaign on Google and Facebook. Ad content featured promotional offers promoting anesthesia-free teeth cleaning, a dog toy expo and more to generate “buy now” engagement.
Immediately following the launch of the new website and within 30 days, Flashtrack Digital’s Google Ads and Facebook campaign generated over 17,000 impressions, and 165 clicks to the website. Once on the website, the campaign generated 28 phone calls.